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4 Simple Steps for Turning Your Hobby into Cash... ASAP 
Let go of your fears so you can turn your creativity into income!

From Ten Thousand Cookies

Side Biz From Scratch: Turn your creativity into income


The ultimate course to help you start and launch your creative side biz in just 30 days.


It’s time to start and launch your creative side biz with confidence, clarity, and joy. Get ready to step boldly into more freedom and less burn out by effectively selling a craft you’ve already mastered!

Tell me if this sounds familiar...


  • You’re a creative at heart who knows deep down you could use your skills to build a biz you’re crazy proud of.

  • You’d love to earn some extra money without working 8,000 hours a week.

  • When people see your creative hobby, they say, “You could sell this!” But where do you even start? How do you put yourself out there?

  • You’re balancing a lot, be it a full-time job or a gang of kiddos, and would love to give your craft a go but feel overwhelmed at the thought of “building a business.”

  • Marketing yourself and your biz makes you’ve lost count of the IG stories you’ve recorded and immediately deleted!

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What if instead…

  • You had extra income coming in consistently each month to support yourself and your fam.

  • You knew how to chase your business goals with actionable strategies that actually work. 

  • You felt confident putting yourself out there to market your biz, sans icky car salesman vibes!

  • You knew how to attract and engage with a community of supporters who not only buy your offerings, but genuinely want to see you succeed!

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Then you’re gonna wanna keep reading!


Hey there friend, I’m Ashley Greeno!

AKA “The Cookie Lady”


I'm a home baker and cookie decorator-turned-coach who teaches bakers and other creatives how to make a consistent income selling their craft. I started a movement called Ten Thousand Cookies with the (wild) goal of selling 10,000 cookies to put money towards our family’s adoption. And, as is often the case with entrepreneurship, it turned into something so much bigger than I ever expected. 


Make no mistake, though: I’m not a business unicorn. I took the long path to building a successful small business. From my tiny Etsy shop in 2009 to selling baked goods at farmers markets to hand lettered greeting cards, I’ve always had a creative “side hustle.” I learned a little more about biz with each project, but it took me nearly a decade to pull all the pieces together and feel confident enough to quit my corporate job. 


Now, I’m handing over the roadmap to you, so you can cut years off your business timeline and start earning more faster. You already have the skills and talent to create something amazing; you just need tools, strategies, and mindset shifts to start turning your creativity into income (translation: more freedom, joy, and authenticity for you and your family!). 


Ready to take messy action towards your dreams? 

Yesss girl! I’ve got just the thing for you...


Side Biz From Scratch: Turn your creativity into income


The ultimate course to help you start and launch your creative side biz in just 30 days.

Get the simple, effective, proven strategies you need to start and launch your creative side biz—and keep growing it! Together we’ll dive deep into all aspects of your biz, like setting goals, branding and marketing, mindset, and building a community of supporters who want to shout your praises from the rooftops. Whether you want to eventually leave your 9-5 or just want a little extra income each month, this course is designed for you. It’s time to take bold, messy action to turn your creative hobby into a profitable side business you love! 


Here’s what you’ll get inside the course:

  • 4 Modules with pre-recorded videos and downloadable resources like workbooks, spreadsheets, and journaling pages.

  • Live group coaching calls to connect and learn about topics like mindset shifts.

  • Access to the private Side Biz from Scratch Facebook group to network with your fellow students and ask all the questions (and have the occasional vent sesh!)

insecurity is officially cancelled, friend!

Take a walk through the curriculum

Here’s what we’ll cover each week:


Module 1: Dream BIG

This week is all about the foundational elements of building a strong creative business. We’ll cover topics like:

  • Vision Setting (including workbook resources)

  • Picking a product or idea 

  • Branding (with workbook resources)

  • Weekly Tech Rec: Canva


Module 2: Plan for Success

Let’s talk goals, baby! Starting and scaling a successful business boils down to setting good goals. We’ll explore topics like:

  • Creating achievable and trackable goals (with a printable goal tracker)

  • 30 Day marketing plan: Social media 101, How to pick the right platform, Where to sell 

  • Pricing for profit (with workbook resources)

  • Weekly Tech Rec: Asana


Module 3: Take BOLD Action!

Ideas without action are just, well, daydreams. This week is all about how to take intentional action towards the goals you set, no matter how messy or vulnerable it may feel. We’ll dive into topics like:

  • 5 Day social media challenge (with a tracking journal)

  • Excellent product pics (with a resource guide)

  • Sales 101: How to close the deal

  • Weekly Tech Rec: Planoly and VSCO


Module 4: Evaluate and Elevate

It’s time to reflect on what you’ve learned and pivot where necessary as you look to the future. This week includes:

  • What worked? What didn't? What's next? (workbook and spreadsheet resource)

  • A group coaching call inside the Facebook group to ask questions

  • A live coaching call inside the Facebook group on overcoming mindset blocks



But wait, and there’s more my friend!

Here’s how you’ll grow + change throughout the program:


  • Have a roadmap to run your business from a place of rest and joy, not burnout.

  • Tap into your confidence as a CEO and start consistently attracting and working with dream clients or customers.

  • Find freedom to create, fail and succeed as your truest self—the joy is in the journey!

  • Connect with an authentic community of like-minded women who are cheering each other on each step of the way.

  • Create additional income to pay off debt, save for that family vacation, or work from home with your new baby!

  • Feel confident in the way you show up in people’s social media feeds and promote your biz.

Wait really, Ash? 

All this for just $197 a month?

Yup, no joke—I’m serious about helping creative entrepreneurs like you thrive!

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✔️ How to take simple cookie designs from “cute” to “OMG! What bakery did these come from?”

✔️ The #1 mistake that every newbie makes when rolling cookie dough

✔️ How make your icing smooth and shiny like the pros on Pinterest

✔️ How you can easily make an extra $500/ month selling custom cookies

​✔️ The best sugar cookie recipe of all time (including the gluten free, dairy free, & vegan options)

​✔️ Your new FAVORITE sprinkles… they’re magical!

​✔️ Design prompts to spark your creativity

​✔️ Ready to print shopping lists that include all the ingredients and tools you’ll need so that getting started is easy breezy

+ a link to them on Amazon so you’re just a click away

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Hey, I'm Ashley!

I'm a self-taught baker & creator who recently baked & sold 10,000 cookies to fund my family's adoption! Now I'm a full-time baker and instructor... aka professional "cookie lady".
I specialize in gluten free baking and my favorite customer feedback is getting emails that say "are you SURE this is gluten free because it tastes way too good"! I believe that the simple things in life (like homemade cookies) can be powerful tools for showing love and spreading joy. That's why I want to teach YOU all my tricks. :)



✔️ The best sugar cookie/ icing recipes of all time: including the gluten free, dairy free, and vegan options ($37 value)

✔️ Ingredient & tools shopping list to make it SIMPLE to start! ($29 value)

✔️ Workbooks & practice worksheets that will spark your creativity ($27 value)

✔️ Video classes that take you step-by-step through the entire process, just like live workshops ($79 value)

✔️ Insider secrets for baking perfect cookies every time + troubleshooting icing consistency ($25 value)

​✨​Bonus✨ Facebook Group with awesome members & LIVE workshops ($49 value) 

✨​Bonus✨ My brand new Color Guide with 40+ color combos and recipes for creating the perfect shade! ($27 value)

✨​Bonus✨ Ideas/ templates for every holiday and season ($27 value)

✨​Bonus✨ ​​Printable gift tags & a bonus workshop that teaches you exactly how I package cookies for gifting & shipping ($49 value)


I can't wait to party with you in the Cookie Class workshop!! 

Still have questions?

Email me:

I'd love to chat!