Cake Baker Clarity: A 1:1 Strategy Call Success Story
“Within just two weeks of implementing our strategies I had more inquiries than I could handle for work I actually wanted to be doing.”
Sara has been a home-based baker for over a decade. When she booked a 1:1 Marketing Strategy Session with me, her goal was to “grow her instagram following”. Together we did a little digging and realized it’s not the actual number of followers that mattered to Sara.
She was exhausted from being on the proverbial hamster wheel… Constantly saying yes to every birthday cake order that came her way (even the ones that did NOT make her excited anymore). As a mom of four, her time is in extra high demand, and her baking business was starting to feel like a burden.
So we did some exercises to figure out what Sara’s dream business looked like:
High-end cake customers (with the budget for custom cakes)
Orders that she’s excited about and inspired by creatively
Larger orders (instead of the high volume of small orders)
Here are a few of the things she accomplished in just 4 sessions:
Gained clarity about who her ideal customers are
Learned new strategies for setting boundaries around her schedule and ordering process
Implemented a social media plan (using targeted local hashtags) that not only grew her following, but landed her partnerships with high-end wedding photographers!
Within just 2 weeks Sara says she had more inquiries than she could say yes to… and the best part? It was for work she was EXCITED to do!
Need help creating a customized social media strategy to take your creative business to the next level? I am here to make your life easier and your social game stronger! Grab your free 15-minute call, now!
Sara, Sweethart Cakes
When I started working with you, my goal was to “get good at Instagram”. What I really needed was clarity on defining my market and my brand as well as avoiding burnout from spinning too many wheels. You helped me come up with specific marketing strategies to attract my target client and within just two weeks of implementing our strategies I had more inquiries than I could handle for work I actually wanted to be doing. My audience was more engaged and honestly, my creative work got better too because I was reaching the people I wanted to reach and was excited about my creative work again.
