A Marketing Strategy Success Story
“You have no idea what this means to me! THIS IS WHAT I'VE BEEN NEEDING FOR SO LONG!!!”
Elizabeth launched her allergy-friendly bakery in 2017 after being diagnosed with severe food allergies and auto-immune disease. She’s a brilliant baker and a godsend to those with food allergies who are craving the tasty treats they’ve been missing. But after her small business was devastated by Covid in 2020, she needed a Marketing Strategy to help her increase her audience and reach her sales goals.
In the first week of implementing our Social Media Marketing Plan, Elizabeth had a 300% increase in engagement + 37 new email subscribers. Needless to say, her dream customers were out there and READY to hear from her!
Elizabeth started out with simple goals:
Spread the word about her re-launch
Share her story of struggles and challenges (in a way that was relatable and engaging)
Expand her reach beyond the local market to sell more baking mixes
Here are a few of the things she accomplished in our first 2 months working together:
Consistently gained new email subscribers and IG followers each week
Implemented a social media & email plan to show up consistently with the confidence of a strategy and a plan to execute!
Reached a record amount of new potential customers (using a mix of strategies such as: targeted hashtags, story-telling, reels, email marketing)
Elizabeth is on her way to BIG exciting things with her new bakery location, and working with a Marketing Strategist gives her the space and confidence to work in her zone of genius as the CEO.